I didn’t create BRiiNE because other hydration options were bad - they just weren’t built for the life I live. Sports drinks make sense for training. But most of my day isn’t about training - it’s about leading, parenting, building a company, coaching clients, and trying to stay sharp across all of it. I needed hydration for the other 22 hours, when performance is quieter but more constant.
My story is a mix of places and roles — growing up between England and Thailand, being coached hard from a young age, running sports camps on the Thai-Burmese border, coaching athletes, and now helping high-output individuals sharpen their edge, build clarity, and stay disciplined. I’m a strange blend of lone wolf and pack builder: I like the right people around me, but I’m comfortable going alone.
BRiiNE started as something I made for myself because nothing else fit the rest-of-day problem, and it was born here in Alberta, the hub for hard‑working Canadians who know what real days actually feel like.
Clean, functional, intentional - built for real life.
Hydrate like a fish. 🐟
Cheers,
Luke
Founder, BRiiNE
Rise. Grind. Hydrate.
BRiiNE isn’t for everyone. It’s for those who build, grind, and refuse to tap out. From boardrooms to tennis courts to 3 a.m. deck edits - this is hydration for those on the rise.
ABOUT THE BRAND
Questions?
Reach out to luke@drinkbriine.ca
Follow us @drinkbriine — because staying updated is part of staying hydrated.
I didn’t create BRiiNE because other hydration options were bad - they just weren’t built for the life I live. Sports drinks make sense for training. But most of my day isn’t about training - it’s about leading, parenting, building a company, coaching clients, and trying to stay sharp across all of it. I needed hydration for the other 22 hours, when performance is quieter but more constant.
My story is a mix of places and roles — growing up between England and Thailand, being coached hard from a young age, running sports camps on the Thai-Burmese border, coaching athletes, and now helping high-output individuals sharpen their edge, build clarity, and stay disciplined. I’m a strange blend of lone wolf and pack builder: I like the right people around me, but I’m comfortable going alone.
BRiiNE started as something I made for myself because nothing else fit the rest-of-day problem, and it was born here in Alberta, the hub for hard‑working Canadians who know what real days actually feel like.
Clean, functional, intentional - built for real life.
Hydrate like a fish. 🐟
Cheers,
Luke
Founder, BRiiNE
