The Hidden Problem with “Natural Flavours”

Clean labels. Clean hydration. No compromises.

You might think “natural flavours” means good for you.

But here’s the thing - “natural” doesn’t actually mean real. It just means the chemical originally came from something found in nature… once. Before it was processed, refined, stripped, and rebuilt in a lab.

And yet, those two words, “natural flavours”, are on nearly every label in your fridge. They’re in your sparkling waters, your protein powders, your “healthy” drinks.

Why? Because they’re cheap, engineered to taste perfect, and designed to make you drink more, not to make you feel better.

So what’s really inside “natural flavour”?

You won’t find it listed anywhere, because it doesn’t have to be. Under current regulations, a single “natural flavour” can contain up to 100 different chemical compounds - solvents, preservatives, emulsifiers, and still wear that wholesome label.

They’re created for consistency, not clarity. That’s why every “lemon-lime” drink on the shelf tastes identical 0 it’s not from a lemon, it’s from a flavour house.

The BRiiNE Difference: Real Ingredients, Real Function.

BRiiNE isn’t built to trick your taste buds; it’s built to fuel your brain and body.We use real fruit juice, not chemically reconstructed flavourings.Why? Well, on top of the obvious reasons discussed above, the small amount of natural sugar from the fruit juice offers an additional benefit: Unlocking the SGLT1 absorption pathway - a mechanism in your small intestine that helps electrolytes and water absorb faster and more efficiently into your bloodstream.

That means you don’t just taste hydration - your body feels it.

Our perfect ratio of sodium, potassium, and magnesium gives your cells exactly what they need for focus, energy, and balance - without any filler, fluff, or fake flavouring.

The New Standard: Transparency.

For too long, “clean” brands have relied on vague promises - organic, natural, plant-based - without proving what’s inside. At BRiiNE, we believe performance starts with purity. If it’s not functional, it’s not in the can.

Because when you demand clarity in your life: from your work, your workouts, your relationships - your hydration should meet the same standard.

So next time you pick up a drink and see “natural flavour”:

Ask yourself: natural to who?

Then grab a BRiiNE - and taste what clean actually feels like.

 🚚 Now delivering to your doorstep in Edmonton. 

🛒 Available at both L’OCA Quality Markets. 

💧 Real ingredients. Real function. No natural flavours.